Spells & Sprouts
Branding / Illustration • 2025
CONCEPT
Spells & Sprouts is an urban gardening brand built around the idea that growing plants can be a quiet, magical ritual in everyday life. Designed for city dwellers and first-time growers, the project uses storytelling, warmth, and simplicity to turn small moments like planting a seed and watering a sprout into meaningful connections with nature.
IDEATIONS
Logo ideations include hand-drawn sketches, illustrated elements, and visual experiments that explore different moods and forms. This process helped refine a logo that feels playful, organic, and closely tied to the brand’s storytelling and gardening theme.
LOGO
The logo combines playful, hand-crafted lettering with illustrated gardening elements to create a warm and approachable identity. The watering can and sprout symbolize care, growth, and nurturing, while the organic forms reflect the brand’s gentle, magical take on urban gardening
TYPOGRAPHY
The typography blends playful, hand-crafted letterforms with clean, structured text to create a storybook-like feel. This balance adds warmth and personality while keeping the brand clear and readable, making the overall tone feel friendly, approachable, and gently magical.
COLOURS
The Spells & Sprouts palette blends earthy greens, sun-kissed golds, twilight blues,and enchanted purples to evoke a sense of wonder, nature, and ritual. Each color plays a distinct role in weaving the brand’s magical gardening story.
PATTERNS
The patterns are made using hand-drawn gardening tools, plant elements, and whimsical floral illustrations. They add a playful, magical layer to the brand while reinforcing the idea that gardening can feel both comforting and a little enchanting.
